Is This the New Political Fundraising Strategy?

Is This the New Political Fundraising Strategy?

( – Many people around the world sit down to watch the Super Bowl for a single reason: not for the sports, but for the unique commercials. Companies who air ads during the Super Bowl try to make them memorable and impactful to stand out amongst others.

That’s really the crux of good advertising: to be unforgettable.

So, when it comes to advertising for political campaigns and asking for contributions, politicians also try to make their ads as memorable as possible. However, not all ads come directly from the candidates. Grassroots supporters often do their own form of advertising to rally others together for their cause.

Sometimes, those grassroots efforts have unexpected results.

Spilling the Tea

That was the case with Charlotte Clymer, an avid supporter of Senator Elizabeth Warren (D-MA). One night, she decided to tweet about how much she hated to see one of her favorite TV shows come to an end. She didn’t want to reveal the name of the show out of respect to the writer behind it.

At the time, Clymer, the press secretary for rapid response at the Human Rights Campaign, had over 277,000 followers. Naturally, many of them were interested to know which show she was talking about. Instead of letting it go, she decided to turn that tweet into an opportunity to support her favorite presidential candidate.

If her followers could raise $10,000 for Warren’s campaign within the next 90 minutes, she’d reveal the name of the show. They raised $27,000 at the time and Clymer lived up to her promise of naming the show. However, she wanted to see how far this movement could go.

She’d Only Just Begun

Clymer’s next promise would be to reveal the name of a senator whom she had had a “terrible interaction” with if her followers raised $100,000. Clymer ended up not releasing the name, instead opting to share the details of some “bizarre phone conversations” with that senator.

Clymer’s followers ended up raising over $170,000 over a total of three days.

Avid Twitter users saw the success of this completely unexpected happening and imitated this new strategy, though with limited results. Elizabeth McLaughlin promised to share the story behind her tattoo if $10,000 was raised for Warren.

These sorts of random and unexpected events can only come from the chaos of the internet. Each time something goes viral, there are always imitators. Sometimes the trend sticks, sometimes it dies as quickly as it happened.

Either way, having the internet raise $170,000 for a politician at random is something that can’t be ignored and is sure to be replicated in the future, especially on behalf of other presidential candidates.

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