Peloton Denies Its Bikes Cause Heart Attacks Following TV Episodes

Peloton Denies Its Bikes Cause Heart Attacks Following TV Episodes

( – Popular exercise machine company Peloton is again calling out television producers depicting its products in a negative light. Both “And Just Like That” and “Billions” displayed fictional characters suffering a heart attack while using the company’s well-known indoor exercise bike in recent episodes.

Peloton is now speaking out against the hit to its reputation with a new awareness campaign about the health benefits of exercising.

The company is also imploring producers to stop painting its products in such a negative light. While it admits to signing off on its equipment being present during an episode of “And Just Like That” late last year, it claims HBO Max never clarified the fictional character “Mr. Big” would die as a result of the controversial scene.

Peloton says it neither gave Showtime permission to display its products on-screen nor how the network intended to use it on “Billions.” In that case, actor David Costabile’s character Mike “Wags” Wagner suffered a minor heart attack, but survived.

The new episode comes at a time when Peloton’s stocks continue to struggle on the open market. The company’s shares nose-dived by almost 30% on Thursday, January, 20:

CNBC later leaked internal documents from the company suggesting it had halted production in response to a sharp drop in demand. However, its CEO later refuted those claims, labeling them false.

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