Pop-Tarts Inventor Passes Away at Age 96

(ReliableNews.org) – The history of Pop-Tarts on its website is incomplete. It tells the origin story of the popular breakfast treat that began in 1963, crediting Kellogg Chairman Bill LaMothe for birthing the idea of a toaster-ready breakfast. The site explained that the delicious rectangle was a twist on a popular morning meal of toast and jam. But the fledgling idea would have never taken off if not for the ingenuity of Bill Post, the plant manager at the company that later became Kellogg’s.

On February 14, NBC News reported that the man who arguably created the shelf-stable Pop-Tart consumers enjoy today passed away at the age of 96. Post, a Michigan native, was the son of immigrants and one of seven children. According to his obituary, Post first started working at the Hekman Biscuit Company (later Kellogg’s) at age 16 before joining the military and serving in occupied Japan.

Upon his return, he worked again at the biscuit company and worked his way up to plant manager. It was then that LaMothe and some other executives approached him at the plant with an idea. Mr. Post took the sample they gave him, gathered his team, and created Pop-Tarts.

The first test of the new pastry started in Ohio and was a huge success. The first four flavors of iced treats were blueberry, brown-sugar cinnamon, apple-currant, and strawberry. Incidentally, the frosting idea was Post’s. Although his team was convinced the icing would melt the pastry, the experiment was a success.

During a tour at the Kellanova plant in Grand Rapids, Post said he probably would’ve been “intimidated” making the Pop-Tarts, if he’d known how popular the product would become. At the time, however, he just had some inspiration, a great team, and some guts to move forward. Post said to make the dream a reality, he had to “break every rule in the book,” but he got it done.

He retired as senior vice president of the company.

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